Digital Growth Marketing & Analytics

Digital Growth Marketing & Analytics is a modern marketing course designed around performance, experimentation, and data?driven growth. The course teaches learners how to design, execute, and optimize digital marketing strategies across multiple platforms using measurable outcomes.

Learners will explore SEO, paid advertising, social media marketing, email campaigns, funnel optimization, and analytics. The curriculum focuses on understanding audience behavior, tracking performance metrics, and making informed marketing decisions rather than relying on guesswork.

AI is deeply integrated into campaign planning and optimization. Students will learn how AI tools assist in keyword research, content creation, audience targeting, bid optimization, and performance analysis. This reflects how modern marketing teams operate at scale using AI?powered platforms.

By the end of the course, learners will be capable of running end?to?end marketing campaigns, analyzing results, and optimizing for growth. The course prepares learners for performance marketing, growth, and digital strategy roles in AI?enabled marketing environments.

Tools Covered:

• Google Ads
• Meta Ads
• Google Analytics 4
• SEO Tools
• Email Tools
• AI Content Tools
• CRM